Book

Microtrends. The Small Forces Behind Today's Big Changes

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In Microtrends, Mark Penn, one of the most respected and sought-after analysts in the world, reveals the real trends wielding large influence on society today and tomorrow. In every case these are small patterns of behaviour involving as little as one per-cent of the population, yet they can transform a business, tip an election, or spark a movement. These are the microtrends.

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Availability

001479SL

303.484 PEN m

SMIS Senior Library (300)

Available

Detail Information

Series Title

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Call Number

303.484 PEN m

Publisher

London : Allen Lane., 2007

Collation

xxi+425p.;ill.:15x23cm

Language

English

ISBN/ISSN

978-1-846-14062-4

Classification

300

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Climatic changes
Trend

Specific Detail Info

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Statement of Responsibility

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Other version/related

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